Bene Menashe

Beer with a Back Story Editors, Jewish Ideas Daily. What happens when Israel’s emerging boutique beer culture intersects with the American trend toward getting to know the food one eats? Lost Tribes Brew happens. The New York-based microbrewery produces beers based on recipes gathered from various remote communities claiming Israelite origins, like India’s Bene Menashe and Ethiopia’s Beta Israel.No doubt, part of this is a gimmick: in order to successfully market an odd-tasting beer brewed by a bunch of Jewish twenty-somethings in upstate New York, you need to have a good story, like one that connects your customer to real or imagined ancient Israelite foodways (note that...